Dell is a technology company that has been dedicated for years to creating different types of solutions for a diverse audience. Discover how the company managed to boost its conversions and generate better leads by investing in Landing Pages and interactive content.
Edgar Higuerey
Jun 6, 20 | 7 min read
Dell success story
Reading time: 6 minutes
For 30 years, Dell has helped countries, communities, consumers and people everywhere use technology to realize their dreams.
Customers rely on Dell to deliver technology solutions that help them do and achieve more – whether at home, work, school or anywhere in between.
In recent years, the company has been able to improve its results in terms of conversion and lead generation with interactive content strategies , focusing on landing pages.
In this article you will see a success story that shows
how this process was carried out and what benefits were obtained.
Keep reading!
Dell
Dell has a variety of B2B (Business to Business) solutions for companies of all sizes. Products and solutions vary for each size.
These can range from empowering a small nauru email list 100000 contact leads business with new BYOD (Bring your own device) solutions for employees to advising a global corporation on securing its public and private networks.
The challenge: generating qualified leads
Dell’s Digital Marketing team needed a better way to create and globalize custom landing pages for online lead generation.
Before starting to work with ion interactive , each new landing page was a multi-faceted project that required several handoffs.
First, Dell would create an IT roadmap, then work with a design team, provide the blueprints, code the page, and finally transcribe or translate individual pages for each language or region included in the campaign.
On average, it took six to eight weeks to customize and globalize a lead generation form. As a result, the campaign opportunity often passed before the form was fully globalized.
Dell knew this challenge also presented a tremendous
opportunity to deliver relevant, targeted digital experiences to its diverse audiences.
The company already knew that interactive the perfect christmas ad? these are the brain experiences provided by the apps would add value and be useful to its visitors, complementing its lead generation program.
The partnership between Dell and ion
Dell began using the ion platform for its lead capture forms in September 2010.
They started with the page templates that cg leads were already on the platform, but quickly realized that it was very easy to create and test their own custom templates without having to understand code or ask the IT department for help.