Essential to Digital Marketing understanding how online. Marketing is done today, but there are still. Many people who confuse them or believe that one is simply a translation of the other. The truth is that there are some key differences and points that we ne to understand on a conceptual level, so let’s put it in black and white and clarify once and for all how attraction marketing and inbound marketing are similar and different .
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Attraction marketing vs. inbound marketing
What is attraction marketing?
Traditionally, advertising has been bas on a “push” methodology, in which the potential customer is impact without any control over it. Think for example of television commercials, billboards.
Inbound marketing, on the other saudi arabia phone number list hand, turns this pattern on its head and relies on a “pull” methodology , meaning that we seek to get the potential customer to voluntarily consume the brand’s content. Instead of “going out hunting,” we set a hook and hope the user “bites.”
Phases of attraction marketing
This customer attraction email marketing guide: how to create a strategy from scratch process follows a series of pretermin steps or phases, which we can classify as follows:
Content creation . The “bait” we put on the hook to attract the customer. Content should bz lists always be focus on offering value to the type of user we are looking to convert. Normally, different formats will be includ within the content strategy, such as articles.